Philippe Cazal Factice, 1995
Specifications
Box set in cardboard covered with paper.
9.84 x 13.58 x 3.54 in
Contains 1 blank video cassette, 1 blank CD, 1 blank audio cassette, 1 Ektachrome film and 1 blank floppy disc.
Graphic design by Cicero
Silkscreen by Philippe Strulens
Printed by Auspert & Cie
Bound by Clotilde Olyff
Production
Edition of 8 numbered and signed copies and 4 artist's proof
Produced and published by Les Maîtres de Forme Contemporains (mfc-michèle didier) in 1995
©1995 Philippe Cazal and Les Maîtres de Forme Contemporains (mfc-michèle didier)
NB: All rights reserved. No part of this edition may be reproduced in any form or by any means without written permission of the artist and the publisher.
Since the early 1980s, Philippe Cazal has been developing a body of work that draws on the fields of economy, marketing and advertising.
Factice is a box set designed — in the style of a specimen — like a kind of replica containing a collection of virgin communication devices: a blank video cassette, a blank CD, a blank audio cassette, a blank Ektachrome film, a blank floppy disc.
Produced in 1995, the work now appears as a time capsule of formats that were recent from a technological perspective but have since disappeared or become obsolete; a form of retrofuturism, in short.
By presenting these materials as containers rather than for their content, the work echoes Marshall McLuhan's maxim, published in 1964 in his book Understanding Media, in which he declares: ‘The medium is the message'.
13.78 x 11.81 in ( 35 x 30 cm )
39.37 x 39.37 x 0.79 in ( 100 x 100 x 2,3 cm )
17.72 x 11.81 in ( 45 x 30 cm )
7.87 x 34.25 x 1.57 in ( 20 x 87 x 4 cm )
12.6 x 15.75 in ( 32 x 40 cm )
9.84 x 110.24 in ( 25 x 280 cm )
Edition of 1
19.69 x 19.69 in each