Born in 1945 in Newark
Lives and works in New York and Los Angeles
Barbara Kruger was born to a middle class family in New Jersey. She began her studies in 1965 at the Parsons School of Design in New York, where she was influenced by the photography of Diane Arbus and by the work Marvin Israel, a graphic designer at Harper’s Bazaar. She worked for an advertising agency, then for the New York fashion magazine Mademoiselle, run by Condé Nast (who also publishes Vogue), where she learnt the protocols behind the construction of pictures of mass communication, and especially how to operate framings with the best visual impact to catch the eye – techniques she would later use in her first works as an artist in 1969.
This work consists in enlarging advertising images taken from magazines, applying them to large banners, and adding a slogan explicitly directed at the public and questioning white male authority and the stereotypes spread by the media. Her photomontages, limited to three colours (red, black, and white), evoke revolutionary agitprop or the collages of John Heartfield, Raoul Hausmann, and Hannah Höch. Her first significant exhibition was held in 1979 at the P. S. 1 contemporary art centre in New York. Her collages highlight some of the semantic relations present within the image through the use of political messages coupled with an instantly recognisable visual identity. The aggressiveness of the colours and layouts heighten the brutality of the visual codes, evoking the surveillance strategies of our societies.
Since the 80s, the artist’s series combine words and images more closely, and address the themes of violence, power and sexuality rampant in the media.
Fabienne Dumont, from the Dictionnaire universel des créatrices © 2013 Des femmes – Antoinette Fouque
Offset printing on paper
29.53 x 19.69 in ( 75 x 50 cm )