BLESS N°53 Contenttenders hosts Leigh Ledare, 2015
Cotton and glass
40 x 35
Edition of 5 copies
Produced and published in 2015
Leigh Ledare, Double Bind
Produced and published in 2012 by mfc-michèle didier
Halfway between fashion, design, architecture and art, BLESS is a collaborative evolving project founded in 1997 by the stylists and designers Desiree Heiss and Ines Kaag, who define, in their frame of work a new, personalized profession, of the spontaneous creator, always reacting to his personal life. Generating singular products of fashion, design or art - from a fur wig to a disposable T-shirt - BLESS plays with the fashion world's mechanisms of seduction, while developing formal, esthetic, economical, and press strategies, which radically put this world into question.
BLESS is a conceptual brand, thinking of new solutions for the everyday life. Here, for mfc-michèle didier, the duo thinks of the daily use of the artist's book and the multiple, by creating quite surprising objects, the new BLESS N°53 Contenttenders. Playing with the double meaning of "tender content", in the sense of a "fragile content", but also based on the sense of the verb "to tender, to offer", they have imagined a sort of welcoming place, offered to a selection of artworks from mfc-michèle didier catalog. What's softer than a pillow, in order to protect the publisher's productions ? BLESS proposes pillows that are not supposed to lie under one's head, but under an artwork which is therefore included in the intimate sphere.
The same way BLESS re-thinks all its objects, the pillow doesn't remain this familiar tool, consisting of a form and a matter that everyone knows. BLESS accessorizes it, redirects its use, transforms it, so that it can host the book or the multiple the best possible way.
Here, the pillow becomes a page marker for Double Bind by Leigh Ledare.