Bernard Bazile Petite maison - Je t'aime - 3615 NANA 77, 1988-94/2019

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Specifications

4 photographic prints, each 13.5 x 19.5 cm


Production

Edition of 20 copies
Certificate numbered and signed  by the artist
1988-94/2019
Produced and published by mfc-michèle didier in 2019

©2019 Bernard Bazile et mfc-michèle didier
NB: All rights reserved. No part of this edition may be reproduced in any form or by any means without written permission of the artist and the publisher.

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In the 1980s and 1990s, the minitel has been developed by the French administration of Postal services and Telecommunication (PTT) and was used in France before being replaced by Internet. This service, similar to our chat rooms, marks the minds through its adult contents, called "minitel rose", which can be reached via the prefix 3615. This virtual, paid, anonymous service, but without images, has to be materialized in the public space to attract customers, male clients in general. Some large billboards appear then, on which we can see the women who supposedly respond to the customers of "téléphone rose".

Bazile's 3615 collection lets us catch a glimpse of an erotic desire exposed in plain sight, treated on the same level than other mass market products. It's interesting to focus on this phenomenon, which is unimaginable today, at a time so sensitive when it deals with women bodies' objectification. If our virtual relationships keep an inclination towards consumption, through online dating services or pornographic websites, it remains strictly private. The public aspect of Bazile's collection questions our stereotypes about the supposed open-mindedness of our 21st century society.

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