N°53 Contenttenders hosts Jim Shaw

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Halfway between fashion, design, architecture and art, BLESS is a collaborative evolving project founded in 1997 by the stylists and designers Desiree Heiss and Ines Kaag, who define, in their frame of work a new, personalized profession, of the spontaneous creator, always reacting to his personal life. Generating singular products of fashion, design or art — from a fur wig to a disposable T-shirt, — BLESS plays with the fashion world’s mechanisms of seduction, while developing formal, esthetic, economical, and press strategies, which radically put this world into question.

BLESS is a conceptual brand, thinking of new solutions for the everyday life. Here, for mfc-michèle didier, the duo thinks of the daily use of the artist’s book and the multiple, by creating quite surprising objects, the new BLESS N°53 Contenttenders. Playing with the double meaning of “tender content”, — in the sense of a “fragile content”, but also based on the sense of the verb “to tender, to offer”, they have imagined a sort of welcoming place, offered to a selection of artworks from mfc-michèle didier catalog. What’s softer than a pillow, in order to protect the publisher’s productions? BLESS proposes pillows that are not supposed to lie under one’s head, but under an artwork which is therefore included in the intimate sphere.

The same way BLESS re-thinks all its objects, the pillow doesn’t remain this familiar tool, consisting of a form and a matter that everyone knows. BLESS accessorizes it, redirects its use, transforms it, so that it can host the book or the multiple the best possible way.

A wooden pillow, receives here the Dream Object Book by Jim Shaw. 

75 x 75 x 58 cm
Limited edition of 4 copies
Produced and published in 2015

Jim Shaw, Dream Object Book
Produced and published in 2011 by mfc-michèle didier